Role
Co-Founder and Design Principal
Project Type
Web3 Sports Ecosystem & Decentralized Betting Platform
Team
9 members (Sole Designer)
My Contribution
Design Ownership, End-to-End Design,
UX Strategy, User Flow Architecture,
Brand Identity Design, Marketing Web Design,
Complex UI/UX System, Component-Driven Design
RareBetSports
RareBetSports is a Web3 ecosystem capturing the thrill of sports and crypto for future communities.
It translates complex on-chain protocols into
a seamless experience, balancing deep analytical data with a clean, modern visual DNA.
2024 - 2026
RBS set out to create a Web3 Daily Fantasy Sports platform that rivals industry-leading fiat giants by offering a more welcoming and approachable experience. The mission was to combine the transparency of decentralized tech with the thrill of sports competition, replacing the typical friction of both blockchain and traditional platforms with a highly intuitive interface. The goal was to ensure that even newcomers could feel confident and navigate the ecosystem in minutes.
We built a global platform that redefined the standard for decentralized sports entertainment. By eliminating the regional restrictions typical of traditional players, RBS successfully onboarded hundreds of thousands of users worldwide, offering a truly borderless experience.
The result was an effortlessly intuitive interface that earned acclaim not only from the community but also from top-tier industry experts and auditing companies, who recognized it as a benchmark for user-centric design in Web3. The platform’s ease of use became its core competitive advantage, leading other companies to study our approach and seek our expertise on how to replicate such a seamless balance between complex blockchain logic and an inviting UX/UI.
1st Place
Monad Madness Startup Competition
12M+
Total Predictions
374K+
Global Users
Solution
Challenge
Landing Page
The landing page was designed as a high-conversion gateway, distilling complex prediction mechanics into a clear visual narrative. By establishing a strategic information hierarchy, the platform’s core advantages were made instantly accessible, ensuring a seamless transition and effortless user onboarding.
Seamless Entry
The access flow was engineered for maximum efficiency, streamlining entry via crypto wallets or social providers. A dynamic interface section was integrated to showcase platform updates and strategic partner collaborations. This ensures that the authentication process serves not only as a secure gateway but also as a high-value touchpoint for user engagement and ecosystem growth.
Onboarding Never Ends
The platform was designed with a philosophy of continuous onboarding, ensuring users are never left without guidance. To facilitate a seamless experience, a multi-layered support system was integrated, featuring persistent access to video tutorials and context-aware tooltips for instant clarification. Complex actions are further simplified through step-by-step walkthroughs and real-time status cues, creating a guided environment that empowers users to navigate the platform with confidence at every stage.
Home Page. RareLink
The Home Screen was created as the central hub for user activity, optimized for rapid interaction and seamless navigation. A key innovation is the persistent RareLink Slip, which anchors the user’s selections across all main pages, ensuring that chosen players remain accessible until the RareLink is finalized. Every player asset was manually curated and refined according to strict visual guidelines. This custom-built database ensures 100% coverage and flawless stylistic consistency, providing a polished aesthetic that surpasses industry standards.
The interface features a modular architecture with simplified controls, allowing users to build RareLinks in just a few clicks. Strategic elements, such as the Hero Section’s educational guides and dynamic weekly prizes, are integrated to drive engagement, while a robust filtering system ensures effortless discovery across all sport categories.
A prominent banner was integrated to ensure instant visibility of platform updates and events, keeping users aligned with the fast-paced sports environment.
A custom cards were manually designed each week to seamlessly blend partner branding with the RBS ecosystem and maintain a premium, cohesive aesthetic.
Player Stats. Advanced Player Analytics
The player statistics interface was engineered as a high-performance sidebar that triggers instantly, providing deep insights without disrupting the user’s primary flow. This feature stands as a benchmark for the platform, significantly outperforming industry competitors through its speed and fluid UX.
The architecture allows users to seamlessly toggle between different players and sport categories while keeping the panel active, and even finalize a RareLink directly within the sidebar. To achieve a premium aesthetic, extreme attention was paid to the UI: every element, including sport-specific iconography was designed to ensure a polished and immersive experience that reflects RBS’s commitment to detail.
My RareLinks. The User Hub
The "My RareLinks" section was designed as a central hub for tracking performance and celebrating wins. It provides a seamless interface where users can claim rewards, review their history, and share successful predictions with the community. To enhance clarity, a comprehensive status system was developed, allowing users to track the real-time progress of their active RareLinks at a glance.
Special attention was given to the "Claim" experience. The UI transforms the moment of winning into a festive and rewarding event. Through dynamic visuals and polished interactions, we ensured that the psychological satisfaction of a successful prediction is amplified, making every win feel like a significant achievement.
Share Everything.
Driving Viral Growth
The "My RareLinks" section was designed as a central hub for tracking performance and celebrating wins. It provides a seamless interface where users can claim rewards, review their history, and share successful predictions with the community. To enhance clarity, a comprehensive status system was developed, allowing users to track the real-time progress of their active RareLinks at a glance.
Special attention was given to the "Claim" experience. The UI transforms the moment of winning into a festive and rewarding event. Through dynamic visuals and polished interactions, we ensured that the psychological satisfaction of a successful prediction is amplified, making every win feel like a significant achievement.
My Account
My Account Page serves as a comprehensive hub for financial operations and personal identity. A seamless flow was engineered for managing crypto transactions, ensuring that depositing and withdrawing assets is intuitive and secure. Beyond utility, the profile offers deep customization, with options to personalize the experience through custom backgrounds. It also acts as a personal trophy room where performance metrics, detailed statistics, and earned prizes are showcased.
Leaderboard
The Leaderboard was engineered to introduce a high-stakes competitive layer to the platform through a robust gamification system. Users accumulate Aura Points to climb the ranks, driving long-term engagement and community interaction. The interface was designed for high-velocity data consumption, ensuring that both global standings and personal statistics are instantly accessible. With a focus on clear data visualization, the layout allows users to track their progress and competition at a glance, turning raw data into a compelling narrative of achievement.
Referral Program
The Referral Program Page was created as a strategic engine for organic platform growth.
The interface was built on the principle of maximum transparency, allowing users to track their invitations and earned rewards in real-time.
A seamless sharing flow was established to ensure that sending referral links requires minimal effort, reducing friction and increasing conversion. By combining clear reward visualization with deep social integration, the program was transformed into a high-impact acquisition channel, effectively strengthening the RBS community through peer-to-peer engagement.
Every Detail Matters
The Referral Program Page was created as a strategic engine for organic platform growth.
The interface was built on the principle of maximum transparency, allowing users to track their invitations and earned rewards in real-time.
A seamless sharing flow was established to ensure that sending referral links requires minimal effort, reducing friction and increasing conversion. By combining clear reward visualization with deep social integration, the program was transformed into a high-impact acquisition channel, effectively strengthening the RBS community through peer-to-peer engagement.
A comprehensive set of exclusive league logos and imagery was custom-designed to align with the RBS visual identity, ensuring a unified and premium aesthetic across the platform.
A comprehensive set of exclusive league logos and imagery was custom-designed to align with the RBS visual identity, ensuring a unified and premium aesthetic across the platform.
Engineered for specific high-impact events, this transition screen emphasizes brand prestige and emotional resonance. It proves that even in one-time functional scenarios, the design remains a core pillar of the user experience.
Featuring a custom avatar set with randomized color logic, the interface dynamically adapts its ambient lighting to match the user's profile picture, creating a personalized and immersive atmosphere.
Instead of static loaders, users are engaged with platform news and feature tutorials during RareLink creation, turning wait times into an educational and brand-building experience.
Forward-Thinking Concepts
Design is not just about the present; it’s about anticipating future needs. A core part of the workflow involves developing forward-looking concepts aimed at further elevating the user experience. By constantly exploring new features and innovative interactions, a pipeline of enhancements is created. These concepts undergo rigorous testing and refinement, with the most successful ones eventually being integrated into the final product, ensuring RareBetSports remains at the cutting edge of the industry.
A mobile-friendly "Stories" format designed for familiar and high-engagement delivery of news and updates.
RareLink History Map. A spatial UI concept for more intuitive navigation and visual tracking of all created RareLinks.
Rare Streak. A gamified retention mechanic created to drive daily user interest through consistent engagement loops.
RareLinks in Live. A side-menu integration providing instant access to live statistics for seamless multitasking.
Global Functional Updates
Adaptive Mobile Experience
The design system was engineered with a focus on modular adaptability, ensuring a seamless transition between desktop and mobile environments. Rather than treating mobile as an afterthought, every component was developed through a simultaneous design approach, where responsiveness and touch-ergonomics were baked into the core architecture from day one.
This modular framework allows the UI to dynamically reorganize itself across different viewports without losing functional depth or visual hierarchy. By prioritizing flexible layouts and native-inspired interactions, the platform delivers a high-performance, unified experience that feels perfectly tailored to any device.
Design System
A bespoke design system was developed from inception to unify the platform’s visual language and interaction principles. Every component, from iconography and typography to a fully modular UI library, was built from the ground up to form a resilient foundation for long-term evolution, rather than adapting existing frameworks.
Leveraging a disciplined Atomic Design methodology, complex features such as the “My RareLinks” cards and mobile-first control patterns were architected for composability and reuse. This structured system empowers rapid iteration while preserving clarity, performance, and visual coherence across every touchpoint.
The Full Picture
All these features, alongside numerous other meticulously crafted details, are what make RareBetSports stand out in a crowded market. It is more than just a betting platform; it is a cohesive ecosystem where innovation meets seamless user experience.
While this overview covers the core product journey, it only scratches the surface of the work involved. Beyond the interface, I developed a comprehensive brand identity and marketing strategy that defined the product's voice and visual presence. I will be sharing the full story of the RBS Branding & Marketing Design in another Case Study.
Next Project
Foodies
Coming soon
