Design has never been just a job for me. It is a way of bringing order to chaos and creating meaning where it is needed most. When I am not crafting interfaces, you will likely find me behind a camera. I run a YouTube channel dedicated to design and lifestyle because I believe the best products are born at the intersection of aesthetics and real-world stories.
Over the last ten years, I have shaped hundreds of projects, from viral apps
to complex ecosystems in Web3 and Fintech. While many prefer the simplicity
of landing pages, I thrive on the challenge of designing massive platforms and
data-heavy dashboards from the ground up. My approach is not about drawing pretty pictures. It is about building the logic and architecture that help a business grow and deliver real impact.
From leading design teams to mentoring the next generation of talent, I’ve learned that scaling a design culture is just as vital as scaling a Figma file. Even after a decade in the industry, I still feel that day-one energy whenever I hear that a project is too complex to solve.
To stay inspired and keep my perspective fresh, I rely on a few simple essentials.
A great cup of coffee to start the day, traveling to discover new horizons, a high-energy game of tennis, or the total freedom of surfing. Whether it's catching a wave or following the latest Formula 1 race, these moments recharge me and provide the clarity needed to build the next big thing.
🇺🇦☕🎾🍿📷🏎🌊
10+ years
Solving the "Impossible"
150+ Products
Shipped & Scaled.
1B+ Pixels
Pushed to perfection.
40+ Designers
Guided & Mentored.
Work Experience.
RareBetSports
Design Director & Co-founder
2024 - 2026
As Co-founder and Design Director, I served as the sole design lead, building the entire UX/UI architecture and brand identity of RareBetSports from the ground up.
By establishing a premium design language, I created a product that outperformed industry leaders with 10x larger budgets and was instrumental in securing multi-million dollar investments. My design-led strategy directly drove user acquisition
to over 300,000 active users and earned the project the 'Best Startup' award for its superior innovation and user experience. Beyond product development, the visual identity of RBS resonated strongly within the Web3 community. We established
a distinct aesthetic that caught the attention of the ecosystem, leading other projects to draw inspiration from our design solutions and UI patterns as they developed their own products.
Snowball Money
Product Designer & Product Manager
2020 - 2024
Starting as a Product Designer and progressing to Product Manager for the company's flagship crypto wallet, I took full ownership of its evolution, defining the roadmap and overseeing both development and marketing teams. Parallel to leading our flagship, I designed over 10 diverse products from scratch, each with unique branding and functionality tailored to different market needs. I successfully built scalable systems that grew in complexity without sacrificing minimalism or comfort, resulting in a product suite that generated millions in revenue for the company.
Leading the professional growth of seven designers at various levels, I focused on elevating our team’s output by sharing deep industry insights and optimizing internal creative workflows. Working primarily with mid-level specialists, I provided actionable feedback and strategic support to help them navigate complex product challenges and refine their individual skill sets.
Digirelation
Design Mentor
Contract • 2021 - 2023
In my role as a UX/UI Design Educator, I led multiple groups through an intensive curriculum focused on professional product design. I was responsible for breaking down complex industry standards into digestible, actionable lessons that helped students build strong portfolios. My goal was to foster a professional mindset and equip aspiring designers with the tools they need to succeed in a competitive market.
Hillel IT School
UX/UI Design Educator
Contract • 2021 - 2022
As Co-founder and Design Director, I served as the sole design lead, building the entire UX/UI architecture and brand identity of RareBetSports from the ground up.
By establishing a premium design language, I created a product that outperformed industry leaders with 10x larger budgets and was instrumental in securing multi-million dollar investments. My design-led strategy directly drove user acquisition
to over 300,000 active users and earned the project the 'Best Startup' award for its superior innovation and user experience. Beyond product development, the visual identity of RBS resonated strongly within the Web3 community. We established
a distinct aesthetic that caught the attention of the ecosystem, leading other projects to draw inspiration from our design solutions and UI patterns as they developed their own products.
Working on a complex Human Capital Management system, I focused on turning massive datasets and intricate tables into a clear, high-performing interface. Dealing with the complexities of professional HR environments, I prioritized data visualization and information architecture to ensure that even the most data-heavy modules felt manageable and intuitive. My goal was to simplify the professional workflow by creating a robust system where clarity, performance, and scalability empower users to make informed decisions without cognitive fatigue.
Sage HCM
Product Designer
Contract • 2019 - 2021
As Co-founder and Design Director, I served as the sole design lead, building the entire UX/UI architecture and brand identity of RareBetSports from the ground up.
By establishing a premium design language, I created a product that outperformed industry leaders with 10x larger budgets and was instrumental in securing multi-million dollar investments. My design-led strategy directly drove user acquisition
to over 300,000 active users and earned the project the 'Best Startup' award for its superior innovation and user experience. Beyond product development, the visual identity of RBS resonated strongly within the Web3 community. We established
a distinct aesthetic that caught the attention of the ecosystem, leading other projects to draw inspiration from our design solutions and UI patterns as they developed their own products.
Fantasy Match
Product Designer
2018 - 2021
My work on the App was centered on translating behavioral psychology and relationship research into a high-performing digital product. In close collaboration with the founder, we moved beyond the typical dating format to create a platform that actively educates its users. By integrating interactive learning materials and relationship-focused content, I designed an interface that feels natural while guiding users through a more conscious social journey. This analytical approach ensured a seamless experience where user comfort, intuitive flow, and personal growth are at the heart of every interaction.
DashDevs LLC
UX/UI Designer
2017 - 2018
As Co-founder and Design Director, I served as the sole design lead, building the entire UX/UI architecture and brand identity of RareBetSports from the ground up.
By establishing a premium design language, I created a product that outperformed industry leaders with 10x larger budgets and was instrumental in securing multi-million dollar investments. My design-led strategy directly drove user acquisition
to over 300,000 active users and earned the project the 'Best Startup' award for its superior innovation and user experience. Beyond product development, the visual identity of RBS resonated strongly within the Web3 community. We established
a distinct aesthetic that caught the attention of the ecosystem, leading other projects to draw inspiration from our design solutions and UI patterns as they developed their own products.
I focused on building intuitive mobile and web interfaces while helping to develop the brand's visual identity. Working closely with the team, I was responsible for enhancing user experience and ensuring that all interface functionality was top-notch. My goal was to maintain a balance between clean aesthetics and a smooth, functional flow for the end user.
